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Psycho-cybernetics is science of personal development. It was developed in the 1960’s by Dr Maxwell Maltz and is detailed in the best selling book of the same name.

"It can be described as the ability to steer the mind towards one productive goal. The ‘Self Image’ is our view of ourself. Our perception about all of our capabilities and limitations."

The self image is formed in early childhood and is created from everything we see, hear and experience and talk of value. The things we take of value, both positive and negative create beliefs about ourselves.

During this time the Reticular Activating System (RAS) in the brain takes in information and stores it in our subconscious mind. Through this process the self-image is formed.

Self image directly affects our ability to set and achieve goals. This is reflected in an individual’s thoughts, feelings and behaviors. Self image explains why positive thinking is unreliable and why willpower is ineffective and difficult to maintain. All the willpower and positive thinking in the world cannot produce change and success if they don’t match our self-image. It is the mental blueprint for all achievement, success and defeat.


The audio program targets the Limbic System in the brain which is involved in our emotions and motivations. Continual use of the audio program, resets the mind with positive images, memories of past successes and images of the achievement of future goals. This creates a higher self-image and the ability to overcome previous self-limiting beliefs.

After completion of the manual with a trained practitioner and the audio program, you will develop an understanding of how you think, feel and act while producing a high self-image.


Psycho-cybernetics has been recognised by the American Medical Association for more than 50 years.

Ex Australian military serviceman, Gary Dean-Atkins developed the program over 30 years ago. In his book ‘Psycho-cybernetics’ Dr Maxwell Maltz suggests that humans are goal orientated beings and recognised the essential need for a high self-image. The book was re-released in 2000. This book was the first of it's kind and continues to be referenced today throughout many personal development programs.

The program has been delivered to more than 25,000 people globally. It has seen many organisations, sports professionals and individuals benefit.

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